The growth of the alcohol industry
PANAMA. The brewery and alcohol industry in Panama had excellent results in 2008 and the sector grew by 8. 5 percent in comparison with...
PANAMA. The brewery and alcohol industry in Panama had excellent results in 2008 and the sector grew by 8. 5 percent in comparison with 2007.
The last National Comptroller survey revealed that beer, seco and rum are the favorite tipples of Panamanians even amidst a global economic crisis.
During the last 12 months Panamanians drank 213.9 million of liters of beer, 6 million liters of seco and 5.1 million liters of rum.
The group Varela Hermanos is the main liquor company of the country and controls 80 percent of the local market with their products Seco Herrerano and Abuelo Rum.
The beer market is divided between Cerveceria Nacional (National Brewery), which is part of the Heineken group and Baru Brewery, a subsidiary of Sab Miller plc.
In Central America, Panama is number one in the per capita consumption of beer with 60 liters per inhabitant a year, which is double that of Costa Rica and has only been surpassed by Venezuela where the average person drinks 90 liters a year.
The beer market leader is Cerveceria Nacional with 75 percent of the market, while Cerveceria del Baru has 20 cent, and the remainder 5 percent which is imported beer. The industry generates $120 million per year.