22 de Feb de 2020

Nacional

The evils of the Internet

Multinationals take the libelous messages so seriously that they even have people monitoring the malicious e-mails that threaten to dama...

Multinationals take the libelous messages so seriously that they even have people monitoring the malicious e-mails that threaten to damage their image.

Juan Pablo Serrano, Executive Vice-President of Wunderman, a Colombian company that specializes in the neutralization of cyber terrorism, said “viral marketing” is too common and sometimes there are whole companies behind a false, completely vicious e-mail that claims for example that a big brand Tetra Pak company that sells packaging for milk, is re-using the packs and the number of times used were printed in the corner. The stunt cost the company millionsto correct

Serrano added that behind the malignant e-mail was an Argentinean company and that it is the reason the term viral marketing was created, because like a virus it can destroy the image of a company and on some occasions the computer user can become a victim of scam artists that send e-mails promising money if the person gives them his banking information, personal details or sends them money.

The marketing expert said that although the culprits on occasions can be found, sometimes the trace leads the authorities to cyber cafe or a university campus and the guilty party disappears.

Serrano said that the best way to deal with malicious e-mails is to read, laugh and delete them, if you take them seriously, you are making a big mistake.